The level of detail you can get from your email metrics is unmatched by most other channels, and this data has real power. Most marketing channels like social media or paid advertising only allow you to understand campaign performance at the highest level. For example, you can see how many impressions your paid ad received or how many people clicked on your post on LinkedIn. Beyond that, visibility decreases rapidly. In email marketing you can measure overall campaign performance such as open, click and conversion rates, but an email address as a unique identifier also allows you to have a insight into each subscriber 's behavior and preferences . For each subscriber who interacts with your messages, you can find out what content resonates the most,
how long they interact with your email, and whether or not your email leads to a conversion. You can understand performance on an individual level . No other channel makes it easier to attribute engagement and ROI. You get insights that can improve the effectiveness of other channels When running paid ads or social campaigns, one of the common goals is to get those unknown prospects to sign up for your mailing list. Why? So you can nurture them and E-Commerce Photo Editing Service learn more about who they are and what's on their minds. Your subscribers are essentially a representation of the new leads you are trying to reach. What interests them most about your email program, whether it's content, design, or call-to-action, is more likely to cut through all the other marketing noise competing for the attention of your target audience on other channels. The insights you get from your email subscribers can have a major impact on the performance of your marketing mix.
We did this at Litmus, by taking a blog post that got high engagement in an email and using that same post in a paid ad campaign. The result? We more than doubled our average click-through rate on these ads. Email subscribers are an important source of real-time information to help inform the most relevant content and messages for your prospects. Make the Most of Your Most Powerful Marketing Channel Despite new marketing channels emerging, email marketing stands the test of time as a powerful marketing tool. The one-on-one relationship with an email subscriber who has opted in to hear from your business leads to high ROI and easy attribution. Want to learn more about how to get the most out of your most powerful marketing channel? Talk to a Litmus expert for personalized advice on how to boost your email marketing program.