After entering the CRM system, the use of tools has minimized the actions of personnel outside the standardization to the greatest extent. For managers, it can not only have evidence and analysis in monthly result management, but also reduce Many human-managed system loopholes. Of course, it is also very helpful to users, and can even make up for the email list shortcomings of front-line personnel to a certain extent.
After thinking about the definition of the tool, let's look at the purpose of selection.
2. Clarify the purpose of CRM selection
There are dozens of mainstream CRM systems in the market, and each manufacturer's solution has its own differences. As a corporate decision maker and purchaser, it is easy to be confused by various CRM systems.
Before starting the CRM system selection, one thing should be done in advance, that is, what is the purpose of CRM selection? If you want to use it to solve any problems, grasp this main line, and I believe you will have a clearer understanding when facing massive CRM systems.
For example, it is like recruiting personnel. Both A and B have good abilities. The head of the department is more confused about which one to choose. A has a more comprehensive ability and B has a more professional ability. Like A is more cost-effective. In fact, if the problem that the company needs to solve at the moment is a professional problem, then it is better to recruit B instead of A. Although A is also very good, he is not our initial recruitment target, and the final result of selection is naturally different will be too confusing.