If this year's calendar-type project is ranked by the actual number of sponsors, the amazing result of 22,000 people responded to the " 2022 Total Time Calendar " by Tang Qiyang (the data is settled until December 22), and successfully won the first place; the second place is The podcast program "Mindy's Selected Readings™" launched the " International Observer Calendar " with 15,000 people, and the third place was " Tigers and Cats Calendar " with 8,591 sponsors.
Explore the main reasons. In the past, at the end of the year, everyone used to "buy this year's calendar/calendar/handbook" as a ceremony to welcome the coming year. Even though all kinds of digital tools are becoming more and industry email list more convenient, the temperature of paper is still an emotion that everyone can't give up. . Therefore, crowd fundraising, which pays special attention to the needs of the masses and the communication of ideas, has become a major battlefield for annual calendar products. From the past two years, projects that have achieved outstanding discussions and fundraising achievements have emerged one after another.
This year, there are hundreds of schools of thought contending. Wonderful performance, with topics ranging from constellations, professional knowledge, parent-child, animal and plant illustrations, animal protection and environmental protection initiatives, well-known IP, etc., to meet the diverse needs of various ethnic groups and welcome the new year. Celebrities drive their voices and purchases, setting records in various indicators In response to the increasing number of crowdfunding target cases, in addition to the participation of many international well-known brands in the past few years, this year, there are obviously many "celebrity" proposers, including the above-mentioned Tang Qiyang and Mindy, and there are also Mrs.