Ultimately, with the combined effect of self-help incentives category email list and autonomous goals, users can achieve long-term retention. Although the game is a virtual world, in essence, the community is also a big toy for users, so the practice of excellent games in this regard is also applicable to community operators. Principle 3: Everyone knows their mission clearly and gets it done Focus on solving the problem that the core user group in the community has been active for a long time. The well-known psychological phenomenon "Leader Effect" has played a big role in category email list small communities. In these small communities, such as work groups, classmates, etc., the role of leaders and activists will be very important. They can drive the development of the whole community.
However, when we want to use the community method to category email list operate and develop, the role of community leaders will be quickly diluted. At a certain point, a member may play a slightly larger role and become a key role, but at the next moment, the role of the community leader will be weakened. Other activists will take their place. Therefore, it is not advisable to rely on "leaders" to maintain a large number of community activities. In the end, it is necessary to enterpriseize, eliminate KPIs, give up the will to control, and allow users to freely combine and play different roles. And category email list how to make users active needs to rely on the "third law" of community operation.
The construction of "autonomous goals" and the acquisition category email list of "self-help incentives" lay a foundation for community operations, that is, the long-term activity of individuals, but this alone cannot be called a "community". A community is a collection of users based on interests or geographical industries ("three nears and one opposition"), and members interact and help each other and influence each other. This is where new principles need to come into play in order to category email list enliven groups. That is, let users know clearly what tasks should be done at the moment in order to achieve their goals and get incentives.