Merkle's danielle waller speaking during smx advanced in email list seattle. Smx advanced 2019 in seattle was another fantastic show filled with lots of great seo and sem insights. There are plenty of recaps to check out if you weren't able to attend. The sem track titled “selling smarter with search, social, and marketplace ads” featured three industry experts who shared their experience on separate platforms and how e-commerce stores can maximize their performance on them.
This. Youtube campaign stats with joe martinez the first was joe martinez of clix marketing, who covered shopping ads for youtube ads. While most online marketers focus on direct return, he insisted on thinking about these client-side ad units: they're on youtube to watch videos, not buy your products. To even show buy listings on your video ads, you need to select the email list 'product and brand' campaign objective. This sets the proper expectation that these are video campaigns first; buying campaigns second. The main benefit of trueview for shopping campaigns is to sow a seed in the hope that users know your products even exist. He first discussed the mechanics of these campaigns and how your creative and products impact your campaign structures.
Products are selected at the campaign level and you email list can choose to promote all products, a selection of products, or with custom filters using custom labels from your merchant center feeds. With all products, joe has seen audiences do very well with remarketing efforts to show users exactly what they've seen in the past. If you choose to select certain products, be aware that you can only choose 10 products per campaign. Although you can choose up to 10 products, only six will show during the ad run. Out of stock products can be added, but won't appear in ads until your feed confirms the product is back in stock. For product groups, labels will be your best friend, but be careful.