Editor's introduction: Product business email list managers should always maintain business sensitivity and have product thinking. The author shared two of his recent thoughts on business, let's take a look.
Product managers need to have product thinking. After watching "Inspiration Club" for the past three weeks, the mystery has gradually been revealed, and I would like to share two thoughts:
1. The business value of Enlightenment Club for obtaining APP
1. Continue to build Luo Fat's personal IP and continuously improve brand tension
As a stage for Luo Fat's personal knowledge display, from the logical thinking of the official account, to the logical thinking of the initial launch of the APP, and then to Luo Fat's selection, to the Inspiration Club launched in the second half of last year, until the recent acquisition of Luo Fat. The Selection and Inspiration Clubs were simply merged into the Logical Thinking · Inspiration Club. Luo Pang has never forgotten his original intention, and the background color is still the logical thinking that is widely known to the public.
Through the evolution route, we can clearly see that the natural evolution based on the endogenous force of the brand, the current brand actually has two cores, the outer layer is the brand display accumulated by logical thinking, and the innermost layer is Luo Fatty’s personal IP.
Whether it is an anxiety sales master or an emotional sales expert, it is undeniable that in the field of high-quality knowledge content services, get has grown into a mountain.
It’s the same as Xiaomi’s new logo style designed by Mr. Yuan Kenzai. The existing brand image is not wise for products that have already occupied the user’s mind and formed the user’s inherent cognition. Act of.