Mexico is among the 10 countries with the most taste for digital marketing. 8 out of 10 Mexicans who consume online prefer to c level email list pay with a debit card or OXX. Up to 63 percent of consumers use social networks in the decisions they make before consuming a product. Digital marketing is taking an important role in today's consumer and this situation will continue to take on great importance. Even Statista forecasts that from 2019 to 2023 it will present a compound annual growth rate of 17.8 as part of the development in the main countries. India will rank first in terms and even Mexico is among the top 10 countries most likely to shop online. Of course, some product categories are more popular than others.
Related notes:Brands reconsider their packaging to avoid racist messages Digital marketing: Do you really know how to take advantage of new trends? Quarantine gives brands the opportunity to make themselves known Characteristics of the c level email list digital consumer: A survey conducted by EBANX, from May 5 to 18, 2020, revealed that 8 out of 10 Mexicans who consume online prefer to pay with a debit card or OXXO. In "The Influence of COVID-19 on International Online Purchases in Mexico: Purchase Intention and Payment Preferences", it was also highlighted that up to 80 percent of internet consumers who have spent at least 100 pesos have decided continue consuming online, until after the pandemic.
Statista data reveals that as of 2018, 57 percent of global internet users had purchased fashion-related products. Imagine that clothing is the c level email list most popular online shopping category worldwide, followed by footwear with an online purchase reach of 47 percent. Consider that 90 percent of the decisions we make are subconscious and that only 10 percent are really conscious decisions, according to E. Punset. This is the same when making a purchase, as it can be influenced by different means. At the same time, a study by Cisneros Interactive Audio Advertising in collaboration with Brandwatch shows that 63 percent of consumers use social networks in the decisions they make before consuming a product. Another characteristic of consumers during this pandemic is their demand for a brand with social responsibility.