The author of this article will think about how to effectively increase traffic from three dimensions, enjoy~ We know that whether it is an e-commerce or a physical store, the importance of traffic is self-evident. No traffic means no sales, and no sales means chronic death. Especially now that offline physical stores are declining, in order to obtain effective traffic It is even more difficult and difficult. Not all companies occupy important geographical locations like McDonald's and KFC, and obtain huge traffic by virtue of their strong brand effect. So is it really so difficult for other companies to get traffic? Yes, it is difficult, but it is not impossible. Let's first look at a formula: Sales = traffic * conversion rate * unit price This is the classic formula for sales of e-commerce platforms. We try to use this classic formula to solve the dilemma of offline physical store traffic,
increase traffic and achieve sales. From this formula, it is not difficult to see that in order to obtain sales, there are three dimensions to think about: The first dimension increases traffic; The second dimension is to improve the conversion rate; The third dimension uses price leverage to leverage traffic. 1 We first consider how to effectively increase traffic from the Romania Phone Number List first dimension. Traffic can be divided into three types: online traffic, offline traffic and self-created traffic. The first is to focus on online traffic platforms For many small brick-and-mortar stores, there are not many online traffic platforms that can be truly relied on in terms of economy and practicality. The main online traffic platforms include WeChat QQ social software, Meituan, Ele.me, 58.com, etc. life software.
There are others that are not listed one by one. Of course, this has a lot to do with your own industry and the relevant attributes of the platform. In order to achieve a good drainage effect, the first step must be to increase the exposure rate, relying on these large platforms to find your own precise customers, thereby increasing your own traffic and your own traffic. Where are your customers? Where does your traffic go. The second is offline traffic So how to increase traffic offline? A very important point in assessing your traffic is whether users will consume again. With this thinking, we can improve our traffic from what users can and cannot see. What the user can see is the store decoration, hygiene, the convenience of the consumption place, whether there is a series of experience factors such as WIFE, and it can be based on the user's psychological characteristics, resulting in a feeling of hot sales.