The success of bilibili is caused by the change of people's cultural concept, the respect of young users, the characteristics of the product itself and other factors. Success is no accident. Therefore, this article analyzes the status quo of bilbili and optimizes the function. If there is anything wrong, please correct me. This article will analyze the following aspects: Product disassembly Competitive Analysis user analysis user research Function optimization 01 Bilibili product disassembly brain map Product Architecture: 02 Competitive Analysis 2.1 Bilibili Product Positioning Since high school, I have fallen in love with watching anime. Every time I watch an updated anime,
I always find friends who watch the same anime as myself. At that time, animation was only a relatively small sub-mainstream culture in the eyes of most people. When I went to college, a friend who also likes watching anime recommended me a software Bilibili, saying that it was very easy to use, so I tried to use it myself, and I fell in love unexpectedly. got it. phone number list Because here, you can exchange views on anime and discuss the plot with many people who have common hobbies at any time through the barrage, and you can watch it at any time, no advertisements are inserted in the middle, the most important thing is that after watching the anime, you can also watch it. Regarding the animation surrounding and comic exhibition, I suddenly feel that I have entered a new world of two-dimensionality.
During the university period, people's needs for cultural entertainment became more and more diversified, and the two-dimensional culture gradually came into people's field of vision and became the mainstream culture that many people like. At the same time, Bilibili has successively developed sectors such as technology, entertainment, and live broadcasting, allowing users to create and produce more high-quality content. In the end, Bilibili changed from a simple bullet screen video website to a large-scale community platform with two-dimensional culture as the core and a lot of entertainment content. 2.2 Competitive Analysis The development of Bilibili has gradually developed from a single ACG video to a comprehensive direction. Various fields such as movies, live broadcasts,