Cases that is not the right way to go. An example from politics is when Ronald Reagan debated incumbent Jimmy Carter and instead of resorting to statistics about how the economy had declined during his last term in office, simply said, Before you vote, consider whether you are better off today than you were four years ago . E as in Emotions Why should anyone care about our message? Its about making them feel something and one of the challenges is choosing the right feeling. Getting young people to stop smoking through scaremongering can be difficult. A better way might be to make.
Them loath to support the immoral big tobacco companies. S as in Stories Getting people to act on our ideas can be a challenge and then one way to success is to tell a memorable story. Storytelling is something of a buzzword, but nonetheless an effective marketing strategy. In Made to Stick, Chip and Dan USA WhatsApp Number List Heath go through example after example to illustrate these different principles in an often fascinating way. Webs of Influence – The psychology of online persuasion In a way, this book by Nathalie Nahai who calls herself a web psychologist is a mix of the two other books I recommend, but which also gives a slightly different perspective. And that perspective is precisely the psychological one and how our brains work.
Something I personally find super interesting. Having said that, this book is the dryest of out but perhaps not the funniest. This book is also one of the few books Ive found that also addresses cultural differences that can affect how you frame your messages. Extremely relevant for those who operate in a global or multi-cultural market. The book is divided into three parts – Know who youre targeting Here, Nathalie goes through how you see and understand your target groups from a psychological and cultural perspective. – Communicate Persuasively An interesting layout with psychological principles and how to best use them.