It can be seen that each age group has different lifestyles, minds, etc., and the focus of attention is different. Toutiao obtains each user's preferences through analysis of user access data and feedback information. On this basis Prioritize "exposure" of content that users like.
(2) Graphics and short videos coexist, and the product structure is simple and easy to use
Graphics and short videos are in line Buy email list with the usage scenarios of most users, and compared to Weibo, Toutiao has a simple structure and clear boundaries, which means that the usage path is short.
(3) Vigorously develop Toutiaohao and encourage high-quality content creators to join the platform
Most of the negative comments of Toutiao are vulgar content, eye-catching headlines, false reports, and numerous news comments. In the past, Toutiao did not do content but only a platform, and crawled the content of media websites through crawlers, which had copyright issues.
Nowadays, the acquisition of professional video websites and the creation of Toutiao accounts attract self-media entrepreneurs, and Toutiao accounts require real-name authentication before they can publish articles, and can publish at most one article a day. The use of exclamation marks on the title is prohibited, and there is a certain review process. It can be seen that Toutiao today It is developing in the direction of standardization.
5. User usage scenarios
6. Market Status and Product Performance
Information Industry Status:
The use time of news information has gradually increased, attracting more and more users' attention. Although the mobile terminal user bonus has passed, the coverage of new users and the penetration rate of netizens are steadily increasing, and the information industry has a certain room for development.
Users' needs for information such as entertainment, social interaction, analysis, personalization, etc. have been derived. In the development of functions, personalized subscription, fragmentation, sceneization, and content aggregation have become the development trends of new news clients.
The use time of news information has gradually increased.
China has entered an era of information diversification - the de-boundary of media and the de-centralization of content dissemination.