When is the best time to send? What is the ideal length of a subject line? What magic words will make recipients open? Email senders have obsessed job title email list over these questions for years. You can waste hours guessing every aspect of your message and its format in an effort to optimize it. You can fight over where the link is placed in the email, who the job title email list message should come from, or what color the button should be. But even after resolving these debates, you might end up with results that are more or less the same as what you usually see. So which of these factors really matters? What do recipients actually care about?
We wanted to find out, so when we conducted the research for our 2019 Email Bench marking and Engagement Study , we asked email recipients to rank the factors that influence their decision to open. a message or ignore it. The results may not job title email list be what you expect. Factors that influence (or don't influence) openings The sender? Strongest influence on openings. The sender is the most important factor influencing opens. According to our research, 53% of respondents said it had a strong impact on their decision to open an email. If your recipients job title email list love hearing from you, they will open your emails. However, if they don't like receiving your emails or don't know how they got on your email list, they're much less likely to engage. It seems to be as simple as that.
The main factor that affects your open rate is your recipient's familiarity with your brand. You are likely to see high open rates if you have a good relationship job title email list with your audience. How do you earn this?Don't get caught in the trap of thinking that because content is so important, you should include a lot of it. In fact, it's the opposite. For 55% of recipients, a few lines job title email list are enough to get senders. They want to be able to quickly open and consume content. It's understandable that they don't want to have to sift through a long post to select the information that's valuable to them, so resist the urge to include more content than you absolutely need. The subject line? Some influence on openings.