Why are pan-channels mentioned? In recent years, the operator's main business (communication, optical broadband, etc.) has reached the ceiling in terms of the breadth and depth of user coverage, changing the single profit model of the main business, optimizing the channel layout, and upgrading the operation and promotion strategy. The transformation of Lisheng from "everyone on the front line" to "intelligent network, business ecology, and operation intelligence" has become the main theme of the operator industry. "Building a pan-channel for operators" is the solution for operators to transform and upgrade from Lisheng to Zhisheng. The core content is to use the advantages of operators' existing user resources and the use of big data to enable the mixed operation of main and different businesses, and to collaborate online and offline.
Carry out multi-channel and multi-scenario marketing activities to recommend business transactions to users. The difference between pan-channel and omni-channel The so-called omni-channel means that in order to meet the needs of users for Bulk SMS Service purchases at any time, anywhere, and in any way, enterprises adopt the integration of physical channels, e-commerce channels and mobile e-commerce channels to sell goods or services, and provide customers with an undifferentiated purchase experience. Channel evolution has gone through three eras: single-channel era; Multi-channel era; The era of omnichannel. Lisheng transforms to Zhisheng | Pan-channel is a good way to play The single-channel era mainly relies on brick-and-mortar stores. Since brick-and-mortar stores only cover surrounding customers, the benefits are limited, and as the management costs of brick-and-mortar stores are getting higher and higher, the profits of enterprises are becoming less and less;
With the evolution of the mobile Internet, there are more and more channels that can be derived, such as online halls, mobile halls, and micro-shops. Compared with single-channel, multi-channel has more abundant paths, but there are also scattered channels, rising management costs caused by several sets of people, as well as internal vicious competition and resource snatch caused by team internal friction and resource waste. The omni-channel era is mainly to improve user experience. Enterprises adopt as many channel types as possible to combine and integrate (cross-channel) sales to meet the comprehensive experience needs of customers in purchasing, entertainment and social networking. These channel types include physical stores and Intangible stores, as well as information media (websites, call centers, Weibo, WeChat), etc. All of these are built around the construction of own channels, and maximize the value of channels through int